May 2, 2012 by The Seed Group
I believe that PR should have result whether that is more consumers knowing about your brand, new businesses wanting to work with you or changing beliefs and educating. Mostly people want to see a return on the bottom line and so I thought I would share this recent testimonial with you. I have been working with Wiggly Wigglers for about a year. The great thing about this company is they continually innovate in the ways and means that they communicate, interact and engage with their publics. They understand the need to keep their brand in people’s minds and also it’s reputation. It was great therefore when a recent pitch into ITV resulted in their Wiggly Posy being chosen for review on This Morning. Here is owner Heather Gorringe’s testimonial and also the fabulous 2 mins of fame for the Wiggly posy!
What I like about using Ann for our PR work is that she is happy to focus on the areas that we can benefit most from. We wanted coverage for products that we make and grow on our own farm so specifically our homegrown birdseeds and feeds and our British Florist. She has built our coverage up over months and months and now we expect to appear in lots of key national magazines with our products month on month. For Mothers Day in March she pitched out British Flowers to This Morning TV. They not only selected the product but they also chose our posy as their favourite.
Link to video here
This was brilliant for our brand awareness and also for direct results. Our sales for Mothers Day were up by over 25%, and we had a huge hike in website visits in the hours and days after appearing on This Morning. Thanks Ann.